“In 2014, it appears that America has finally stopped holding its collective breath, waiting for another economic shoe to drop. After five years of slow but steady growth, Americans have passed the tipping point of prolonged economic worry and have cautiously accepted that things are better. Confidence in personal finances has allowed consumers to think about the future rather than linger over the past.”

– Fiona O’Donnell, Category Manager – Multicultural, Retail, Lifestyles & Leisure

This report provides a comprehensive overview of Americans’ spending in 2013 in total as well as across 16 areas of consumer spending. A demographic profile of Americans and future projections, as well as an examination of the economic conditions impacting Americans is also included. An in-depth analysis of Americans’ purchasing priorities, their economic outlook, attitudes toward shopping, use of online tools to increase convenience/search for lower prices, personal goals including a focus on health and wellness aspirations for 2014 are also presented.