“E-cigarettes are the latest threat to the beleaguered smoking cessation products’ market. Prior to the rapid arrival and use of e-cigarettes, the fast-following introduction by private label manufacturers of every new product innovation launched by national brands helped commoditize the market and erode dollar sales growth. Future innovation should focus on smaller, cheaper product offerings that position cessation products for sale in new distribution channels, such as convenience stores, where ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Current Smoking and Quitting Status
Challenges to Quitting Smoking
Trial of NRTs and Alternative Smoking Cessation Methods
Effectiveness of Smoking Cessation Products
Purchase Influencers
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Smoking Cessation Gum
Brand Share – Smoking Cessation Tablets
Brand Share – Smoking Cessation Patches
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
4th August 2014
"The e-cigarette market has grown rapidly in popularity, with some estimates even projecting the segment to exceed $2 billion in sales by the end of 2014. This has increased competition for NRT manufacturers to the detriment of the overall OTC smoking-cessation products segment. However, recent government attempts to regulate the ... |
How do e-cigarettes threaten cessation product sales?
