“The Chinese full service restaurant market will see low but stable growth over the five years to 2019. The rise of an experiential consumption culture exemplifies Chinese consumers’ eagerness to chase a lifestyle-driven experience, which can potentially outweigh the effects of anti-extravagance campaigns and the fierce challenge from fast casual operators.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Size and Forecast
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Spending on Full Service Restaurants
The Consumer – Eating Occasions at Full Service Restaurants
The Consumer – Influential Factors on Choosing Dishes
The Consumer – Attitude towards Value-Added Services and Features
The Consumer – Attitudes towards Promotional Activities
The Consumer – Attitude towards Full Service Restaurants
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies & Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The Consumer – Spending on Full Service Restaurants
Appendix – The Consumer – Eating Occasions
Appendix – The Consumer – Influential Factors on Choosing Dishes
Appendix – The Consumer – Attitude towards Promotional Activities
Appendix – The Consumer – Attitudes towards Value-Added Services and Features
Appendix – The Consumer – Attitudes towards Full Service Restaurants
|
What are the key trends and innovations in the Chinese full service restaurant industry?
