Sauces and Seasonings - China - December 2014
Sauces and Seasonings - China - December 2014

“Consumers welcome easy solutions to cooking. There is scope for manufacturers to develop more specialised sauces and ready-to-use sauces, given that consumers would have a clearer concept of which ingredients best pair with the sauces and seasonings under the direction of the specialised sauces and seasonings, and ready-to-use sauces provide a well-blended flavour to consumers.”

– Linda Li, Senior Research Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Market Size and Forecast
Market Segmentation – Sauces

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – Responsibility for Cooking at Home
The Consumer – Trends in Sauces and Seasonings Consumption
The Consumer – Interest in Foreign Sauces
The Consumer – Occasions for Purchase
The Consumer – Factors that Consumers Would be Willing to Pay More For
The Consumer – Problems Encountered When Buying/Using Sauces and Seasonings
The Consumer – Attitudes towards Sauces and Seasonings
The Consumer – Segmentation

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Market Share
Who’s Innovating?
Companies and Brands

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Segmentation – Sauces
Appendix – Market Segmentation – Soy Sauce
Appendix – Market Segmentation – Vinegar
Appendix – Market Segmentation – Oyster Sauce
Appendix – Market Segmentation – Chili Sauce
Appendix – Market Segmentation – Other Traditional Sauces
Appendix – Market Segmentation – Foreign Sauces
Appendix – Market Segmentation – Chicken Granules
Appendix – The Consumer – Responsibility for Cooking at Home
Appendix – The Consumer – Trends in Sauces and Seasonings Consumption
Appendix – The Consumer – Interest in Foreign Sauces
Appendix – The Consumer – Occasions for Buying Sauces and Seasonings
Appendix – The Consumer – Factors that Consumers Would be Willing to Pay More For
Appendix – The Consumer – Problems Encountered When Buying/Using Sauces and Seasonings
Appendix – The Consumer – Attitudes towards Sauces and Seasonings
Appendix – The Consumer – Segmentation