Technology in Restaurants - US - March 2014
Technology in Restaurants - US - March 2014

"Technology continues to increase at a rapid pace and the majority of the population use smartphones or other mobile devices. However, the majority of consumers either do not use technology in restaurants or have maintained similar usage compared to last year. More than half of respondents do not use online or mobile ordering or payment apps or loyalty programs. Since the use of technology by consumers at restaurants is a ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Trend Application
Market Drivers
Competitive Context

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Consumer Data – Overview
Consumer Data – By Gender
Consumer Data – By Generation
Consumer Data – By Income
Consumer Data – By Race and Hispanic Origin
Consumer Data – By Region
Consumer Data – By Parents

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovations and Innovators – Mobile Applications
Innovations and Innovators – Loyalty Programs
Innovations and Innovators – In-store Experience
Innovations and Innovators – Back-of-House Tools
Featured Companies
Marketing Strategies
Social Media – Technology Use in Restaurants

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Additional Tables
Appendix – Market Drivers
Appendix – Social Media
Appendix – Trade Associations