“Brands can market the western coffee culture to Chinese consumers, but still need to localise their products to fit Chinese palates. For the dominant instant coffee segment, growth opportunities come from expanding usage occasions and upgrading the majority medium users to heavy users through product innovation and advertisements. Moreover, there exists opportunities to encourage consumers to drink more premium products, such as premium instant coffee and fresh coffee.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Trend Applications
Market Size and Forecast
Market Segmentation
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Usage of Coffee
The Consumer – Reasons for not Drinking Coffee
The Consumer – Frequency of Drinking Different Types of Coffee
The Consumer – Occasions of Drinking Coffee
The Consumer – Consumer Perceptions towards Different Types of Coffee
The Consumer – Coffee Buying and Drinking Behaviours
The Consumer – Attitudes towards Coffee
Consumer Segmentation
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Market Share
Who’s Innovating?
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Market Segmentation
Appendix – The Consumer – Usage of Coffee
Appendix – The Consumer – Reasons for not Drinking Coffee
Appendix – The Consumer – Frequency of Drinking Different Types of Coffee
Appendix – The Consumer – Occasions of Drinking Coffee
Appendix – The Consumer – Consumers' Perceptions of Different Types of Coffee
Appendix – The Consumer – Coffee Buying and Drinking Behaviours
Appendix – The Consumer – Attitudes towards Coffee
Appendix – The Consumer Segmentation
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How can brands encourage more habitual consumption of instant coffee?
