‘Although electronic payment methods are being adopted by some consumers, many remain cautious about using them. This is mainly due to worries about financial and data safety, and because people are still used to using cash or are just getting used to credit or debit cards. Electronic payment systems need a stronger marketing message about not just their safety, but also their convenience and application in many daily life situations ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Recent Developments in Payments
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
Issues and Insights
Trend Applications
The Consumer – Type of Non-Cash Payments Used
The Consumer – Payment Methods Used for Different Purchases and Services
The Consumer – Experience with Third-Party Payment
The Consumer – Reasons for Trying Mobile Payments
The Consumer – Inconvenience Experienced in Online and Mobile Payment
The Consumer – Attitudes towards Payment Methods
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Leading Payment Providers and Innovators
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size
Appendix – Payment methods used
Appendix – Experience with third-party payment
Appendix – Reasons for trying mobile payment
Appendix – Inconvenience in Online and Mobile Payment
Appendix – Attitudes towards Payment Methods
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How well are people embracing new developments?
