"The luxury retail market in China has undergone significant changes in a short period of time, and continues to change rapidly. Growth has slowed down due to the government’s anti-extravagance campaign, forcing luxury brands to adapt their brand and product portfolios to better suit the diversifying needs of consumers."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Size and Forecast
Market Segmentation
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Key Consumer Groups
The Consumer – Definition of Luxury
The Consumer – Luxury Products and Brands Bought
The Consumer – Channel of Luxury Purchases
The Consumer – Brand Awareness
The Consumer – Attitudes Towards Buying Luxury Products
The Consumer – Perceptions of Luxury
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Market Share
Who’s Innovating?
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – The Consumer – Definition of Luxury
Appendix – The Consumer – Luxury Products and Brands Bought
Appendix – The Consumer – Channel of Luxury Purchases
Appendix – The Consumer – Brand Awareness
Appendix – The Consumer – Attitudes Towards Buying Luxury Products
Appendix – The Consumer – Perceptions of Luxury
Appendix – Further Analysis
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Luxury in China: The cultural context
