“Product innovation is key to business growth, since consumers are open towards new and luxurious chocolate flavours and are willing to pay extra for chocolates with health-enhancing benefits. Meanwhile from an execution perspective, manufacturers could resort to launching seasonal flavours and packaging to both maintain consumer excitement and attract new users.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Size and Forecast
Market Segmentation
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Frequency of Chocolate Consumption
The Consumer – Favourite Chocolate Brand
The Consumer – Most Preferred Types of Chocolate
The Consumer – Reasons for Buying Chocolate Confectionery
The Consumer – Important Factors in Buying Chocolate for Self/Family Consumption
The Consumer – Important Factors in Buying Chocolate as a Gift
The Consumer – Attitudes towards Chocolate
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Market Share
Who’s Innovating?
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Market Size and Forecast
Appendix – The Consumer – Frequency of Chocolate Consumption
Appendix – The Consumer – Favourite Chocolate Brand
Appendix – The Consumer – Most Preferred Types of Chocolate
Appendix – The Consumer – Reasons for Buying Chocolate Confectionery
Appendix – The Consumer – Important Factors in Buying Chocolate for Self/Family Consumption
Appendix – The Consumer – Important Factors in Buying Chocolate as a Gift
Appendix – The Consumer – Attitudes towards Chocolate
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Functional benefits as a new value proposition
