“Chinese consumers see technology brands they use as a reflection of desired lifestyles. What brands need to do is to understand consumer behaviour, build unique brand value, communicate through storytelling and establish a binding relationship that shares a sense of identity.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Technology Market Overview
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Ownership and Awareness of Technology Brands
The Consumer – Perceptions of Technology Brands
The Consumer – Influences on Brand Choice for Technology Products
The Consumer – Influences on Brand Choice for Technology Services
The Consumer – Attitudes towards Brand Switching
The Consumer – Attitudes towards Technology Brands
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The Consumer – Ownership and Awareness of Technology Brands
Appendix – The Consumer – Perceptions of Technology Brands
Appendix – The Consumer – Influences on Brand Choice for Technology Products
Appendix – The Consumer – Influences on Brand Choice for Technology Services
Appendix – The Consumer – Attitudes towards Technology Brands
Appendix – The Consumer – Attitudes towards Technology Brands
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How do domestic technology brands fare against international brands?
