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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Size and Forecast
Market Segmentation
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Target Groups
The Consumer – Attitudes towards Coffee Shops
The Consumer – Usage of Coffee Shops
The Consumer – Reasons for Not Visiting Coffee Shops
The Consumer – Occasions of Visiting Coffee Shops
The Consumer – Products and Store Design of Coffee Shops
The Consumer – Marketing Channels for Coffee Shops
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Market Share
Who’s Innovating?
Companies & Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The Consumer: Usage of Coffee Shops
Appendix – The Consumer: Reasons for Not Visiting Coffee Shops
Appendix – The Consumer: Occasions of Visiting Coffee Shops
Appendix – The Consumer: Marketing Channels for Coffee Shops
Appendix – The Consumer: Products and Store Designs of Coffee Shops
Appendix – The Consumer: Attitudes towards Coffee Shops
Appendix – Further Analysis
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War between the American, British and Korean chains
