Colour Cosmetics - China - September 2014
Colour Cosmetics - China - September 2014

“Given consumers’ repertoire behaviour in colour cosmetics, there is a high possibility they use several products at the same time or switch brands very often. Therefore, brand awareness is still important, even if shoppers do not think about one brand frequently. It is also crucial to ensure that there is enough in-store marketing to remind shoppers each time when they are selecting a brand.

more
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Market Size and Forecast
Market Segmentation and Market Share

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – Current Skin Problems
The Consumer – Usage
The Consumer – Routine
The Consumer – Usage Occasion
The Consumer – Non-usage
The Consumer – Channel Usage
The Consumer – Brand Preference
The Consumer – Category Association

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Companies and Brands

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – The Consumer – Profile
Appendix – The Consumer – Behaviour – Habit
Appendix – The Consumer – Barrier of Usage
Appendix – The Consumer – Behaviour – Routine
Appendix – The consumer – Behaviour – Occasion
Appendix – The Consumer – Behaviour – Channel Usage
Appendix – The Consumer – Brand Preference
Appendix – The Consumer – Category Association