Grocery Retailing - US - February 2014
Grocery Retailing - US - February 2014

“When it comes to shopping for groceries, the choices can be overwhelming. While an increasing range of different retailers sell grocery items, their offerings vary. In a crowded marketplace, retailers need to clearly define and communicate how they differ from the competition, stand out by offering customized promotions to retain loyal shoppers, and feature incentives to entice new shoppers to visit their stores or websites.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Segment Performance
Segment Performance – Supermarkets
Segment Performance – Drug Stores
Segment Performance – Other MULO

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Grocery Shopping Frequency
Retailers Shopped for Groceries
Changes in Grocery Spending
Attitudes toward Online Grocery Shopping
Reasons for Choosing Grocery Retailers
Grocery Shopping Behavior
Innovations/Improvements Desired in Grocery Shopping
Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retailer Overview
Innovations and Innovators
Marketing Strategies
Social Media – Grocery Retailing

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Social Media – Grocery Retailing
Appendix – Trade Associations