Lawn and Garden - US - February 2014
Lawn and Garden - US - February 2014

“Technology is gaining importance in the lawn and garden sector, and it is particularly attractive to urban dwellers. This demographic tends to be made up of home renters, young adults, and the tech-savvy, which are all important targets for the sector. Brands and retailers must overcome consumers’ frustrations in their inability to make ‘major’ changes to the lawn/gardening space of their rental properties in order to welcome them into ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Segment Performance

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Characteristics of Outdoor Versus Indoor Garden Owners
Attitudes toward Community Gardening and Green Spaces
Types of Lawn and Garden Projects Undertaken and Planned
Professional Lawn Care Services
Channels Shopped for Lawn and Garden
Homeowners Versus Renters
Factors Driving Lawn and Garden Initiatives
Sources of Lawn and Garden Ideas and Inspirations
Attitudes Toward Lawn and Garden
Impact of Race and Hispanic Origin
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retailer Overview
Innovations and Innovators
Social Media – Lawn and Garden
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Social Media – Lawn and Garden
Appendix – Trade Associations