Social and Media Networks - China - May 2014
Social and Media Networks - China - May 2014

“In China, internet penetration was 46% at the end of 2013.The population accessing the internet using mobile phones was approximately 500 million, accounting for 81% of total internet users. The sheer size of China’s internet and mobile population and growth potential provide the foundation for social and media networks to mushroom in China."

– Can Huang, Senior Research Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market
Market Drivers and Barriers

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – Frequency and Usage of Social and Media Networks
The Consumer – Most Accessed Social and Media Networks Outdoors
The Consumer – Types of Activities on Social and Media Networks
The Consumer – Desire for Other Services on Social and Media Networks
The Consumer – Attitudes towards Brands on Social Networks
The Consumer – Attitudes towards Social Networks
The Consumer – Consumer Segmentation

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Market Dynamics between International and Domestic Players
Who’s Innovating?
Companies and Products

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Frequency and Usage of Social and Media Networks
Appendix – Most Accessed Social and Media Networks Outdoors
Appendix – Types of Activities on Social Networking Services
Appendix – Desire for Other Services on Social Networks
Appendix – Attitudes towards Brands and Social Networks
Appendix – Attitudes towards Social Networks
Appendix – Further Analysis