Dishwashing - China - May 2014
Dishwashing - China - May 2014

“The dishwashing products market has maintained stable growth over the past few years, with the future growth trend expected to continue at similar pace. The development of online retail channels and the expansion of modern trade have widened people’s choice and enabled regional and international brands to connect with a larger consumer base. In addition, rapid urbanisation and a rise in disposable income along with the government’s facilitation ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Market Size and Forecast
Market Segmentation

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – Dishwasher Penetration
The Consumer – Frequency of Household Dishwashing by Hand
The Consumer – Roles in the Household for Hand Dishwashing Task
The Consumer – Problems Encountered When Using Hand Dishwashing Detergents
The Consumer – Purchase Consideration Factors for Hand Dishwashing Detergents
The Consumer – Interest in Different Types of Hand Dishwashing Detergents
The Consumer – Attitudes Towards Dishwashing Detergents

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Market Share
Who’s Innovating?
Companies and Brands

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Dishwasher Penetration
Appendix – Frequency of Household Dishwashing by Hand
Appendix – Roles in the Household for Hand Dishwashing Task
Appendix – Problems Encountered when Using Hand Dishwashing Detergents
Appendix – Purchase Consideration Factors for Hand Dishwashing Detergents
Appendix – Interest in Different Types of Hand Dishwashing Detergents
Appendix – Attitudes Towards Dishwashing Detergents