“China’s haircare market value reached RMB35.3 billion, growing at a slowed-down rate of 10% during 2013. The gradual slowdown in growth is caused by the high usage penetration in urban households as well as consumers’ reliance on price promotion.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
Trend Applications
The Consumer – Hair Profile and Washing Habits
The Consumer – Usage Behaviour
The Consumer – Consumer Buying Channels
The Consumer – Buying Habits and General Usage Behaviour
The Consumer – Further Product Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Market Size and Forecast
Segmentation and Market Shares
Who’s Innovating?
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Hair Profile
Appendix – Usage Behaviour
Appendix – Buying Behaviour
Appendix – General Usage Behaviour and Attitude
Appendix – Further Opportunity
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Make it for my scalp
