"The oral hygiene market has experienced steady growth over the past few years, in particular the mouthwash and ancillary segments, with the growth trend expected to continue. Increased emphasis on oral health and beauty, higher usage frequency extending to mouthwash, electronic toothbrush and dental floss products, and a low dentist to population ratio have pushed retail value growth. In addition, the expansion of modern trade and online retail channels has ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Size and Forecast
Market Segmentation
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer Segmentation
The Consumer – Usage Frequency of Different Oral Hygiene Products
The Consumer – Brands Used in the Past Six Months
The Consumer – Repertoire Analysis of Brand Usage
The Consumer – Desired Functions in Oral Hygiene Products
The Consumer – Attitudes Towards Oral Hygiene Brands, Products, Ingredients and Price
The Consumer – Interests in Different Types of Oral Hygiene Products
The Consumer – General Attitudes Towards Oral Health
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Market Share
Who’s Innovating?
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size
Appendix – Frequency of Using Oral Hygiene Products
Appendix – Brands Used in the Past Six Months
Appendix – Desired Functions in Oral Hygiene Products
Appendix – Attitudes Towards Oral Hygiene Brands, Products, Ingredients and Price
Appendix – Interests in Different Types of Oral Hygiene Products
Appendix – General Attitudes Towards Oral Health
Appendix – Further Analysis
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Why are mouthwash products important for brands to cultivate long-term consumer relationship?
