Airlines - US - August 2014
Airlines - US - August 2014

“While airlines have regained their financial footing and have returned to profitability, the industry is facing a new set of challenges.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Frequency of/Reasons for Air Travel
Passenger Service Class Traveled
Air Travel Booking
Factors Impacting Airline Selection
Interest in Loyalty Rewards
Reasons to Avoid an Airline
Attitudes Toward Comfort and Safety
Attitudes Toward Loyalty Programs/Brand Differentiation
Attitudes Toward Technology/In-flight Entertainment
Impact of Race and Hispanic Origin
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Innovations and Innovators
Marketing Strategies
Social Media

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Social Media
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations