“While overall sales of home laundry products remain weak, opportunities exist in all segments for brands that that tap into the emotional importance that consumers place on getting the job done right.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Responsibility for Doing Laundry and Shopping for Laundry Products
Usage of Laundry Products
Laundry Detergent Attribute Importance
Fabric Softener Attribute Importance
Interest in Laundry Product Features
Attitudes toward Doing Laundry
Race and Hispanic Origin
Consumer Segmentation
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Laundry Detergent
Brand Share – Liquid Fabric Softener
Brand Share – Bleach
Brand Share – Fabric Care
Brand Share – Fabric Softener Sheets
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations
27th January 2015
“Reckitt Benckiser’s launch of Dettol Washing Machine Cleaner is another example of brand extension and the company looking to grow sales through identifying gaps in the household care market.”
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For laundry detergent, getting smaller could be the way to grow
