“New government regulations, fluctuating disposable income, and higher expectations for health and sustainability transparency are impacting the beverage packaging market. A balance of egoistic, altruistic, and ergonomic qualities is a must for successful packaging, with innovative ascetics allowing packaging to stand out.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Drivers
Category Performance – Non-alcoholic Beverage Launches
Category Performance – Alcoholic Beverage Launches
Innovations and Innovators
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Consumer Section – Attributes of Non-alcoholic Beverage Labeling Claims
Consumer Section – Attitudes and Behaviors toward Non-alcoholic Beverage Labeling Claims
Consumer Section – Attributes of Non-alcoholic Beverage Packaging
Consumer Section – Attitudes and Behaviors toward Non-alcoholic Beverage Packaging
Consumer Section – Attributes of Alcoholic Beverage Labeling Claims
Consumer Section – Attitudes and Behaviors toward Alcoholic Beverage Labeling Claims
Consumer Section – Attributes of Alcoholic Beverage Packaging
Consumer Section – Attitudes and Behaviors toward Alcoholic Beverage Packaging
Race and Hispanic Origin
Correspondence Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
31st July 2015
“Coca-Cola’s campaign Share a Coke in which the brand included personalized names on its bottles and cans has developed a similar concept for the Sprite brand. Leveraging years of connection to hip hop culture, Sprite recently launched a campaign to attract Black consumers.” 
4th August 2014
“Desire for information expands to alcoholic beverages as consumers seek more knowledge and education regarding what they drink. As alcoholic beverages are currently exempt from providing ingredient or nutritional information, the voluntary guidelines implemented in the US allow some alcoholic beverages to use labeling to highlight strengths, build brand loyalty ... |
Do consumers expect sustainable packaging as a standard?
