“New family car sales are outpacing the general market due to an ongoing influx of first-time Millennial buyers who are beginning to form married couple families. Millennials have a slightly different take on the family car than non-Millennials do, by wanting a vehicle that is not only versatile but also one that is sporty to drive and that features the latest styling and cutting-edge tech features.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Issues and Insights
Trend Applications
Innovations and Innovators
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Segment Performance
Marketing Strategies
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Profile of the Family Vehicle Intender
Most Influential Feature Options and Spatial Attributes Desired From Family Car Intenders
Family Car Accessory Usage Behavior
Attitudes and Sentiments of Family Car Shoppers
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Manufacturer Profiles
5th November 2014
“This week’s news about GM working on an Android operating system for infotainment systems in its vehicles shows that automakers are betting big on tech, and since family-car buyers are a coveted market, expect this tech in family cars sooner rather than later.”
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How should carmakers cater family vehicles to the bourgeoning Millennial consumer?
