“Unmotivated by sales messages, afraid of buying online, and reluctant to spend another $1,000 on furniture before they absolutely have to, furniture retailers face numerous challenges in getting consumers back into stores before their current furniture is worn out. Retailers must find new ways to motivate consumers to visit furniture stores or web presences more often, and once there, inspire them to make a purchase.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Retail Channels
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Furniture Purchases
What Consumers Purchase and How Much They Spend
Reasons for Purchasing Furniture
Retailers Shopped for Furniture Purchases
Attitudes toward Furniture
Attitudes toward Online Furniture Shopping
Ideas/Inspiration for Furniture
Important Factors When Choosing Furniture Retailers
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retailer Overview
Innovations and Innovators
Marketing Strategies
Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Trade Associations
25th November 2014
“Re-issuing a retro furniture line like Ikea is doing is a great way to celebrate the brand’s history and heritage. However, given that furniture is a relatively low-engagement and low-interest category for the majority of consumers, it may reflect more positively on the image of the brand rather than lead ...
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Furniture marketing efforts focus on sales, but are consumers motivated by them?
