“Men are a broad consumer base that are increasingly being recognized by marketers. The emerging male consumption patterns can be attributed to both shifting societal norms as well as shifting demographics. Traditional gender roles continue to blur, and today’s Millennial males buck tradition by taking on household chores that had been the sole responsibility of women in the past. Coupled with the trend of putting off marriage, a large ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Men Online
Men and Advertising
Family Life, Chores, and Children
Attitudes Toward Work/Life Balance
Attitudes Toward Personal Care and Appearance
Entertainment and Non-work Activities
Men and Sports
Race and Hispanic Origin
Custom Segment – Dads
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
31st March 2015
“Modern dads tend to be more involved in parenting than their forefathers, and, thanks to the internet, they also tend to have a greater voice. Companies should remember to include dads in the conversation when developing new products and campaigns.” 
18th February 2015
“Within the last five years, the image of masculinity in the US has shifted from physical strength and power to compassion and integrity. Dove Men+Care epitomizes this shift with the “Real Strength” campaign, focusing on the importance of caring. As a new instalment in the campaign’s message of strength ... |
Say no to old school, “macho” marketing, yes to an emotional connection
