“Category purchasers value the convenience of prepared meals and side dishes and prefer items with natural ingredients, cleaner product labels, and better-for-you claims. Addressing the specific reasons consumers purchase these items, and promoting their versatility, can benefit the category overall.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Social Media – Prepared Meals and Side Dishes
Household Purchase
Motivations for Purchase
Consumption Occasions
Health and Nutrition Claims Considered
Factors for Greater Purchase Frequency
Attitudes toward Prepared Meals and Side Dishes
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies and Brand Analysis
Brand Share – Single-serve Frozen Meals
Brand Share – Multiserve Frozen Meals
Brand Share – Refrigerated Meals
Brand Share – Frozen Side Dishes
Brand Share – Refrigerated Side Dishes
Innovations and Innovators
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Social Media – Prepared Meals and Sides
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations
30th September 2014
“As the prepared foods category continues to decline, brands such as EVOL Foods are introducing new, on-trend foods meeting consumer demand for natural ingredients, high-quality options and ethnic flavors.”
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How can perceptions of the frozen category be improved?
