“The hybrid and electric car market is growing at breakneck speeds, but there’s some concern that this is mostly driven by government distortions, vis-à-vis the new CAFE program and by the California Air Resources Board. Without robust market demand, this segment, particularly plug-in hybrids and all-electric vehicles, remains at the whims of political fancy. With the gap between what consumers are willing to pay and what hybrid and electrics ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Innovations and Innovators
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Market Segmentation
Marketing Strategies
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Vehicles Owned by Household, by Vehicle Body Style
Intent of Purchasing a Vehicle in the Next Three Years
Intent on Purchasing an Alternative Fuel Vehicle, by Type
Alternative Fuel Intenders Future Purchase Intent by New, Used, or CPO
Alternative Fuel Intenders Future Purchase Intent by New, Used, or CPO
Price Sensitivity Analysis
Reasons for Not Wanting a Hybrid, Plug-in Hybrid, or Electric Vehicle
Reasons for Wanting a Hybrid, Plug-in Hybrid, or All-Electric Vehicle
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Manufacturers
Social Media – Hybrid and Electric Cars
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Race and Hispanic Origin
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Trade Associations
26th September 2014
“The presence of well-known brands in the hybrid and electric car market is likely to drive further growth. Earlier this year, Harley-Davidson announced its first electric motorcycle and now Mercedes-Benz has released a new plug-in hybrid that will take advantage of an already fast-growing market.” 
29th May 2014
“After a record year of sales, hybrid and plug-in electric cars took an unexpected sales dive in the first half of 2014. This is mostly due to outdated model designs as well as stable, to slightly declining, gas prices.” |
How can hybrid and electric vehicle manufacturers address affordability concerns?
