Marketing to Baby Boomers - US - January 2014
Marketing to Baby Boomers - US - January 2014

“Marketing to Baby Boomers is rooted in the quality of the product or service being advertised. Boomers may take notice of product messaging (though they might not want to admit they are influenced by something so prosaic as direct marketing and TV ads), but if products don’t deliver on their promise or perform as expected, Boomers will not hesitate to move on to a competitor – and for many Boomers ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Baby Boomers by the Numbers
Demographic Characteristics of Baby Boomers
Baby Boomer Economy

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Personal Finances and Spending Habits
Factors Influencing Purchase Decisions
Personal Information and Incentives to Share
Expectations of Companies and Brands
Attitudes toward Personal Health and Health Reform
Technology Use and Opinions
Most Important Social Issues
Opinions about Work and Career
Achievements Critical to Success
Impact of Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Tables – Demographic Characteristics
Appendix – Other Useful Consumer Tables
Appendix – Baby Boomer Associations