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INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
“As their national economy continues to struggle, Canadians are changing their priorities in order to improve their financial standing. Saving money and eliminating debt are increasingly important, and institutions with the best tools to help people achieve their goals will come out ahead. However, firms can’t forget that the ‘personal touch’ will also go a long way toward creating satisfied customers.”
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Implications
Trend Applications
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information
Market Drivers
Competitive Context
Where Savings Products are Held
Lower Commissions are Main Reason to Switch
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Most Consumers Have Savings and Credit Cards
Most Keep Primary Non-chequing Accounts at Banks
Most Canadians Bundle Chequing and Savings
How Financial Transactions are Conducted
Attitudes Toward Investments and Investment Companies
Investment Behavior
Attitudes Toward the Economy
Consumer Financial Priorities
Cluster Analysis
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Innovations and Innovators
Marketing Strategies
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Trade Associations
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