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INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
“Canadians are very loyal to their banks, but quite consistently have accounts at other institutions, which indicates that there are opportunities for institutions with the primary relationship to increase cross-sell efforts. One way to do this is by offering enhanced mobile banking features, since Canadians have yet to adopt mobile banking on a large scale.”
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Trend Application
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information
The Banking Industry in Canada
Market Drivers
Competitive Context
Segment Performance
Innovations and Innovators
Marketing Strategies
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumers and Banking Channels
Mobile Device Owners and Banking Activity
Consumers and Banking Products
Location of Primary and Secondary Accounts
Loyalty and Switching
Attitudes toward Banks
Consumer Financial Priorities
Custom Consumer Groups – Asians
Cluster Analysis
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Leading Companies
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Trade Associations
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