Canadian Banks and Credit Unions - January 2014
Canadian Banks and Credit Unions - January 2014

“Canadians are very loyal to their banks, but quite consistently have accounts at other institutions, which indicates that there are opportunities for institutions with the primary relationship to increase cross-sell efforts. One way to do this is by offering enhanced mobile banking features, since Canadians have yet to adopt mobile banking on a large scale.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Banking Industry in Canada
Market Drivers
Competitive Context
Segment Performance
Innovations and Innovators
Marketing Strategies

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Consumers and Banking Channels
Mobile Device Owners and Banking Activity
Consumers and Banking Products
Location of Primary and Secondary Accounts
Loyalty and Switching
Attitudes toward Banks
Consumer Financial Priorities
Custom Consumer Groups – Asians
Cluster Analysis

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Leading Companies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Trade Associations