Group Holidays - UK - April 2014
Group Holidays - UK - April 2014

“Escorted tour operators need to dispel negative perceptions of a lack of freedom and privacy associated with their products, especially among over-55s. But, given the right balance, many older independent travellers can be persuaded to trade an element of freedom in return for greater depth, expertise and richer experiences plus convenience; a combination they would find it hard to organise on their own.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Market Size and Segmentation

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Experience of Group Holidays and Escorted Tours
The Consumer – Types of Group Holiday: Past Experience and Future Interest
The Consumer – Barriers to Group Holiday-taking
The Consumer – Attitudes and Experiences of Group Holidaymakers
The Consumer – Ways of Encouraging Group Holiday-taking

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Companies and Products

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – The Consumer – Experience of Group Holidays and Escorted Tours
Appendix – The Consumer – Types of Group Holiday: Past Experience and Future Interest
Appendix – The Consumer – Barriers to Group Holiday-taking
Appendix – The Consumer – Attitudes and Experiences of Group Holidaymakers
Appendix – The Consumer – Ways of Encouraging Group Holiday-taking