Lotteries - UK - March 2014
Lotteries - UK - March 2014

“The biggest issue facing the lottery industry over the last 12 months has been the impact of the £2 Lotto ticket. Unfavourable economic conditions surrounding its launch mean a true picture will take time to emerge but initial indications are that while around half of players have reassessed their habits, only a small number have stopped spending altogether.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Market Size and Forecast
Market Share and Segmentation

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Lottery Game Play
The Consumer – Lotto Ticket Buying
The Consumer – Frequency of Lotto Play
The Consumer – Switching Lotto Spend
The Consumer – Purchasing Lottery Tickets
The Consumer – Incentives to Lottery Draw Play
The Consumer – Attitudes Towards Lottery Games

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Drivers
Appendix – Market Size and Forecast
Appendix – The Consumer – Lottery Game Play
Appendix – The Consumer – Lotto Ticket Buying
Appendix – The Consumer – Frequency of Lotto Play
Appendix – The Consumer – Switching Lotto Spend
Appendix – The Consumer – Purchasing Lottery Tickets
Appendix – The Consumer – Incentives to Lottery Draw Play
Appendix – The Consumer – Attitudes Towards Lottery Games