“Luxury car sales have been strong, but seasoned marketers know that any brand is only as good as its next sale. Marketers have an opportunity to sustain the next generation of luxury buyers with impressive ongoing service, next-gen technology, and the possibility of a more comfortable car buying process.”– Ali Lipson, Category Manager – Retail & Apparel, Technology, Automotive
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Segment Performance
Segment Performance – Near-luxury
Segment Performance – Entry-level Luxury
Segment Performance – Mid-level Luxury
Segment Performance – Elite Luxury
Segment Performance – Exotic Cars
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Luxury Car Buyers
Price Paid for Recently Purchased Vehicle
New, Used, or CPO Luxury Vehicles in Household
When Will Luxury Vehicle Purchase Occur?
Motivators for Purchase of Luxury Vehicle
Luxury Vehicle Types Considered
Monthly Payment versus Total Cost
Incentives and Service Features Important to Luxury Vehicle Intenders
Styling and Comfort Features Important to Luxury Vehicle Intenders
Tech and Audio Features Important to New Vehicle Intenders
Safety Features Important to Luxury Vehicle Intenders
Top Vehicle Brands Seriously Considered by Luxury Car Intenders
Interest in Developing Technologies, Functionality, Features, and Services When Purchasing Next New Luxury Car
Attitudes of Luxury Car Intenders toward Various Emerging Makes, Models, and Features
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
Appendix – Market Segment Classification
30th June 2015
“Luxury-car sales helped drive the overall market, thanks to affordable leases and low-interest loans.” 
25th February 2015
“With the economy recovering slowly but surely, and an aging vehicle fleet, plus a round of new models – including new or updated luxury vehicles, the luxury-car market is primed for a rebound.”
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What is next for entry-level luxury buyers?
