“Toys are a treat so shopping for them should reflect this. Going to shop for toys should be great fun, an experience for parents and kids. And stores should be inspiring, lively places which entertain as well as sell. If not people won’t bother to go to a toyshop, they will be more likely to buy online or from a supermarket.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Where People Buy Toys
The Consumer – Attitudes towards Toy Shopping
The Consumer – What Would Encourage People to Shop for Toys In-store?
The Consumer – Attitudes towards Toys and Games
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Space Allocation Summary
Retailer Profiles
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Broader Market Environment
Appendix – The Consumer – Where People Buy Toys
Appendix – The Consumer – Attitudes towards Toy Shopping
Appendix – The Consumer – What Would Encourage Them to Shop In-store?
Appendix – The Consumer – Attitudes towards Toys and Games
29th February 2016
“With children spoilt for choice over which toys to play with next, there are opportunities for brands to endorse toy trading and hiring schemes, inducting children into the so-called “sharing economy.” 
27th January 2015
“Retailers need to start creating children’s clothes that are less gender specific and given that almost two fifths of parents agree that childrenswear should be more unisex, M&S’s boys-only dinosaur-themed range has been heavily criticised.”
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How can retailers escape the discounting trap?
