“The disposable nappy and personal care segments were the worst performers in the market in 2013. Encouraging consumers to switch back to brands, and move away from savvy shopping techniques will be essential for returning the categories to growth.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Products Purchased
The Consumer – Factors Influencing Purchase
The Consumer – Attitudes towards Nappies
The Consumer – Shopping for Babies’ and Children’s Personal Care Products, Nappies and Wipes
The Consumer – Interest in New Product Development
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Who’s Innovating?
Appendix – Brand Communications and Promotions
Appendix – The Consumer – Products Purchased
Appendix – The Consumer – Factors Influencing Purchase
Appendix – The Consumer – Attitudes towards Nappies
Appendix – The Consumer – Shopping for Babies’ and Children’s Personal Care Products, Nappies and Wipes
Appendix – The Consumer – Interest in New Product Development
27th June 2014
“The interest in natural and organic toiletries has increased as the mass media reports on the recent banning of preservatives found in BPC products. The new Good Bubble range is enriched with superfruits which appeal to both parents and children alike.”
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How are brands being threatened by own-label products in the disposables market?
