“The recession fueled a surge in cooking at home as a way to save money. As the economy improves, brands must work to retain newly minted cooking enthusiasts and encourage consumers overall to cook at home. Mintel data suggest that though saving money is an important driver for cooking, there are other factors that motivate consumers to cook at home.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Issues and Insights
Trend Application
Issues Impacting the Market for Home Cooks
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Cooking Frequency, Attitude, Skills, and Motivations
Activities Related to Cooking
Cooking Preferences
Reasons for Cooking at Home
Barriers to Cooking More Often
Changes in Cooking Habits
Impact of Race and Hispanic Origin
Consumer Segmentations – Cooking Enthusiasts
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovations and Innovators
Marketing Strategies
Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Social Media
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
30th June 2015
“In recent years, spiralizers have become popular with cooking enthusiasts who enjoy creative recipes and healthy cooking; however, many have voiced frustration with the standard, manual-crank models, which require two hands to operate and are sometimes constructed using flimsy plastics. Recognizing the demand for more convenient options, KitchenAid has launched ... 
27th February 2015
“MTV tapped YouTube stars, Mike and Josh Greenfield, for its new cooking show targeting Millennials. The show will feature international flavors, musical guests, and celebrity appearances in an attempt to reach Millennial cooking enthusiasts.”
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Single adults (which now make up more than half of the adult population) cook less than their paired off peers
