Fruit and Vegetables - US - October 2014
Fruit and Vegetables - US - October 2014

“Respondents report that only 16% of their daily food intake consists of vegetables and 16% consists of fruit, which is far less than the share of plate for these foods recommended by the USDA’s MyPlate nutritional guide. Brands and grocers have an opportunity to increase the appeal of their fresh produce items by adding convenience – such as precut, prepackaged versions and resealable bags – that could help overcome objections to ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Issues and Insights
Trend Applications
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels
Innovations and Innovators

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Consumer Data – Daily Food Group Consumption
Consumer Data – Vegetable Purchases
Consumer Data – Fruit Purchases
Consumer Data – Other Fruit and Vegetable Purchases
Consumer Data – Fresh Bagged Salad Consumption
Consumption, Purchase Behavior, and Preferences toward Fruit and Vegetables
Consumer Data – Attitudes toward Fruit and Vegetable Consumption

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share – Vegetables
Brand Share – Fruit
Brand Share – Fresh Cut Salad
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Trade Associations