“The US fish and shellfish category grew moderately between 2009 and 2014, reaching $16.7 billion, and is expected to continue growing at this pace into 2019, reaching $20.1 billion. Sales are largely driven by consumer perceptions that fish and shellfish are healthier than other meats, although consumers surveyed by Mintel are most apt to cite taste as the number one reason for eating fish/shellfish. Brands should continue ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Issues and Insights
Trend Application
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Fish and Shellfish Purchase Frequency
Fish and Shellfish Household Consumption Frequency
Types of Fish/Shellfish Purchased in Last Three Months
Where Fish/Shellfish is Purchased to Eat at Home
Reasons for Eating Fish and/or Shellfish
Reasons for Not Eating/Less Frequent Consumption of Fish and/or Shellfish
Product Attributes Consumers Would Like to See More Of
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Frozen Fish and Shellfish
Brand Share – Shelf-Stable Fish and Shellfish
Brand Share – Refrigerated Fish and Shellfish
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
25th February 2015
“A clear USDA definition of organic will strongly impact both brands and consumers alike, providing the latter with a further degree of confidence in the products they are purchasing (and possibly compelling more purchase). For brands, the new USDA regulation could impact entire product lines and force many products ...
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How can brands increase consumption frequency?
