“The men’s personal care category is expected to grow steadily due to men’s continued reliance on personal care staples, such as APDO and shaving products, which have traditionally been segmented by gender. Companies can accelerate market growth by encouraging men to trade up to male-specific products that offer them new functional benefits and attributes.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Appearance Concerns
Time Spent on Personal Care Activities
Time Spent on Day-To-Day Activities
Product Usage
Male-Specific vs. General Market Products
Retail Opportunities
Attitudes Concerning Grooming and Personal Care
Impact of Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Men’s Antiperspirant/Deodorant
Brand Share – Men’s Shaving Products/Aftershave
Brand Share – Men’s Skincare
Brand Share – Men’s Haircare
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Market Tables
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
11th June 2015
“Dove Men+Care has broadened its men’s personal care line with new skincare and haircare products, including the brands first hairstyling product. By focusing on key concerns of men, including thinning hair and dry, itchy skin, the new products are likely to resonate with consumers and may turn around struggling ... 
14th May 2015
“Male-specific haircare has been a source of growth for the category, helping to drive increased competition, particularly as brands outside of haircare are starting to enter the category.”
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Men value function and simplicity
