"While familiar, tried-and-true the cleaning tools form a foundation for the mature household cleaning equipment market, innovation is essential to driving growth or gaining market share. Consumers who do housecleaning are open to new ideas that deliver better results and that make the task itself more satisfying."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Responsibility for Cleaning and Purchasing Cleaning Products
Usage of Household Cleaning Equipment
Attitudes toward Household Cleaning Equipment
Usage of Floor Cleaning Equipment
Attitudes toward Floor Cleaning Equipment
Race and Hispanic origin
Home Care Segmentation Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Cleaning Tools, Mops, and Brooms
Brand Share – Sponges
Brand Share – Gloves
Brand Share – Scouring Pads
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations
30th September 2016
“Cleaning equipment brands are designing and launching products directed at consumers who desire more time savings and reduced strain.” 
11th April 2016
“Americans’ lives are busier than ever and they are constantly looking for cleaning products that help save time and effort. iRobot’s Braava Jet Mopping Robot has a lower price point compared to similar mopping robot models, increasing its appeal among consumers who are open to innovations that deliver results without ...
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