“Vitamins, minerals, and supplements have historically had strong sales, as this was an easy to make up for ‘less than perfect’ diets. However, the market is up against several challenges, including increasing consumer skepticism about the efficacy of VMS products. Introducing products with more customized appearance boosting claims or lower-dose formulas can create new usage opportunities.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Supplements
Segment Performance – Vitamins
Segment Performance – Minerals
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Consumer Health Concerns
Interest in Appearance Claims
Frequency and Usage of Vitamins, Minerals, and Supplements
Reasons for Using
Information Sources
Vitamins, Minerals, and Supplements Attitudes and Behaviors
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Supplements
Brand Share – Vitamins
Brand Share – Minerals
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Other Market Tables
Appendix – Trade Associations
30th April 2015
“First Response’s introduction of gummy multivitamins builds on its existing relationship with moms and expecting moms providing additional tools for reproductive health.”
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How can VMS manufactures increase usage with younger consumers?
