“Chromebooks have the potential to really shake up the laptop market and offer consumers a much cheaper alternative to mobile computing”.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size, Segmentation and Forecast
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer - Ownership and Plans to Purchase Computers
The Consumer – Operating System Used and Attitudes towards Windows 8/8.1
The Consumer – Chromebooks
The Consumer – Factors Influencing Choice of Computer
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Segmentation
Appendix – Brand Research
Appendix – The Consumer - Ownership and Plans to Purchase Computers
Appendix – The Consumer - Operating Systems Used and Attitudes towards Upgrading to Windows 8/8.1
Appendix – The Consumer – Chromebooks
Appendix – The Consumer - Factors that Influence Choice of Computer
30th January 2015
By tailoring the Windows user-interface for each device, Microsoft has recognised that consumers want to use different devices in different ways, and this could help to finally kick-start the success of convertible 2-in-1 laptops that epitomise the need for flexible computing. 
23rd April 2014
"The Chromebook is unlikely to create a fourth segment to personal computing and communications - Laptop, Tablet, Phone, Chromebook – but it does bring a new niche to the market. The Chromebook does to the connected era what dumb terminals did for the mainframe era, providing very little local processing while offering significant ...
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How can Microsoft and computer manufacturers encourage users to upgrade to a new computer with the latest Windows operating system?
