Families - UK - August 2014
Families - UK - August 2014

“Grandparents play an important role in their grandchildren’s lives, offering practical, financial and emotional support. Going forward, brands/retailers could benefit from highlighting this special relationship, not only in their marketing but also in the products and services they offer.”

- Jack Duckett, Consumer Lifestyles Analyst

This report addresses the following issues:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Grandparents’ Involvement
The Consumer – Typical and Ideal Weekend Activities
The Consumer – Sources of Pocket Money
The Consumer – Sources of Information About New Products
The Consumer – Considerations When Buying Food and Drink for Youngest Child
The Consumer – Considerations When Buying Clothing and Shoes for Youngest Child
The Consumer – Considerations When Buying Entertainment and Toys for Youngest Child

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Demographic Overview
Appendix – Market Drivers
Appendix – The Consumer – Grandparents’ Involvement
Appendix – The Consumer – Typical and Ideal Weekend Activities
Appendix – The Consumer – Sources of Pocket Money
Appendix – The Consumer – Sources of Information about New Products
Appendix – The Consumer – Considerations when Buying Food and Drink for Youngest Child
Appendix – The Consumer – Considerations when Buying Clothing and Shoes for Youngest Child
Appendix – The Consumer – Considerations when Buying Entertainment and Toys for Youngest Child