“Just under a quarter of pet owners see high protein as an important choice factor, while 13% note low in salt. However, few pet food products currently make references to either, suggesting these as potential areas for NPD.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Pet Ownership
The Consumer – Purchasing of Cat/Dog Food
The Consumer – Researching Pet Food
The Consumer – Important Factors in Choosing Cat/Dog Food
The Consumer – Cat/Dog Food Buying Behaviour
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Who’s Innovating?
Appendix – Market Size and Forecast
Appendix – Market Share
Appendix – The Consumer – Pet Ownership
Appendix – The Consumer – Purchasing of Cat/Dog Food
Appendix – The Consumer – Researching Pet Food
Appendix – The Consumer – Important Factors in Choosing Cat/Dog Food
Appendix – The Consumer – Cat/Dog Food Buying Behaviour
6th March 2015
"As various operators expand their pet food offering online, uptake remains low. The channel must deliver on convenience to appeal." 
27th August 2014
"Specialist pet and pet supplies retailers in Europe have been growing strongly, as pet ownership has increased and owners continue to humanise their pets. The big European retailers have plans to expand and as the gloom of the recessionary period lifts, we think that this market will continue to grow ...
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Premium brands and treats buck a declining volume sales trend
