Breakfast Cereals - UK - August 2014
Breakfast Cereals - UK - August 2014

“While manufacturers have reformulated their cereal recipes over the years, only three in 10 users think cold breakfast cereals are healthier than they used to be. This may reflect companies being wary of a consumer backlash against any changes to the taste profile of their products.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Strengths and Weaknesses
Market Size and Forecast
Segment Performance

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Usage of Breakfast Cereals
The Consumer – Perceptions of Different Types of Breakfast Cereals
The Consumer – Attitudes Towards Cold Breakfast Cereals
The Consumer – Attitudes Towards Breakfast Cereals

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Brand Research

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Who’s Innovating?
Appendix – Market Size and Forecast
Appendix – Segment Performance
Appendix – Brand Research
Appendix – The Consumer – Usage of Breakfast Cereals
Appendix – The Consumer – Perceptions of Different Types of Breakfast Cereals
Appendix – The Consumer – Attitudes Towards Cold Breakfast Cereals
Appendix – The Consumer – Attitudes Towards Breakfast Cereals