Packaged and Current Accounts - UK - July 2014
Packaged and Current Accounts - UK - July 2014

“Tesco Bank has finally launched its current account offering. The account performs strongly in a number of areas, and will offer clients the chance to earn interest on balances. One of the main attractions of the newly launched account is the link to Clubcard points."

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Market Size
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Current Account Ownership
Ownership by Type of Current Account
Attitudes towards Paid-for Current Accounts
Most Popular Features and Benefits of Paid-for Accounts
Current Account Switching Activity
Motivation for Current Account Switching

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Brand Perceptions and Social Media

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Share
Appendix – Brand Research
Appendix – Channels to Market
Appendix – Current Account Ownership
Appendix – Ownership by Type of Current Account
Appendix – Attitudes towards Paid-for Current Accounts
Appendix – Most Popular Features and Benefits of Paid-for Accounts
Appendix – Current Account Switching Activity
Appendix – Motivation for Current Account Switching