Researching and Buying Technology Products - UK - July 2014
Researching and Buying Technology Products - UK - July 2014

“Looking ahead, young consumers will find deals in new ways, opting in to receive alerts from the brands they are happy to engage with via their smartphones.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Researching Technology Products
The Consumer – Buying Technology Products
The Consumer – What Influences Consumer Technology Purchases?
The Consumer – Attitudes towards Technology Retailers and Manufacturers

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – The Consumer – Researching Technology Products
Appendix – The Consumer – Buying Technology Products
Appendix – The Consumer – What Influences Consumer Technology Purchases?
Appendix – The Consumer – Attitudes towards Technology Retailers and Manufacturers