“Because of the casual nature of tablet usage, with devices popular in front of the TV or for brief gaming sessions, it is likely that once household penetration reaches around the 75% mark, growth in sales will almost stall, driven forward thereafter only by intermittent replacement purchases, or by smaller groups who are interested only in very low-cost devices and who continue to hold out as prices lower”.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size, Segmentation and Share
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Ownership
The Consumer – Tablets’ Impact on Use of Other Devices
The Consumer – Motivations for Purchase
The Consumer – Purchase Influences and Attitudes
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Research
Brand Communication and Promotion
19th October 2015
“The iPad Pro could be Apple’s attempt at targeting specific consumer segments while also focusing on additional and improved use cases that can justify the premium price, with the aim of consolidating the company’s market share in a slowing market.” 
2nd September 2015
“Microsoft’s universal approach to unify the Windows 10 experience across all devices (through universal apps and an adaptable interface) is expected to receive positive feedback from consumers and thus boost device sales. This would help offset the declining PC market while generating cross-selling opportunities in the tablet and smartphone markets, where ...
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Tablets have a distinct functionality niche
