“Further integrating mobile into the cinema experience presents many opportunities for operators, including improving the efficiency of booking systems, boosting additional purchases and creating targeted marketing campaigns.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Cinemas Visited
The Consumer – Cinema Visiting Behaviour
The Consumer – Purchasing Additions
The Consumer – Interest in Event Cinema
The Consumer – Attitudes towards Cinemas
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who's Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
30th January 2015
“4D has the potential to help boost the appeal of going to the cinema, particularly among younger people, and combat the home cinema threat. However, operators should take note of the current indifference towards 3D and proceed with caution; only using the 4D model where it truly works with the ...
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How cinemas can utilise mobile
