“The convenience culture has had a big impact on the market for hard surface cleaners, with an increasing emphasis being placed on easier to use and time-saving products, as well as more convenient packaging. With an ageing population and increasing time pressures in people’s lives, convenient formats will continue to grow in importance.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Usage of Cleaning Products
The Consumer – Factors Influencing Choice
The Consumer – Interest in Product Features
The Consumer – Buying Behaviour
The Consumer – Attitudes towards Hard Surface Cleaning Products
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Who’s Innovating?
29th June 2015
“Plenty Easy Clean Wipes are the latest innovation by the Plenty brand, extending its presence in household paper into the hard surface care category and increasing its appeal to a younger audience.” 
30th April 2015
“Encouraging regular cleaning of plugholes can further increase sales of drain care products, which provided a £5 million boost to the household cleaning market in 2014.” |
Time-poor consumers and the need for quick and easy cleaning
