“For younger consumers, social media is set to become the favoured channel for communication between brands and customers or potential customers, as customer support, product reviews, advertising and potentially even e-commerce all migrate to social channels. High levels of interaction with brands though social channels will serve to empower the next generation of young consumers and encourage brands to improve customer relations, as any negative feedback or reviews can easily ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Technology Used in the Home
The Consumer – Smartphone Ownership
The Consumer – Parental Concerns
The Consumer – Device Purchasing Process
The Consumer – Parental Attitudes towards Social Media
The Consumer – Social Media Websites/Apps Used
The Consumer – Children’s Attitudes towards Social Media
The Consumer – Activities Performed on each Device
The Consumer – Games Console Ownership
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Parental Control Features on Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The Consumer – Technology Used in the Home
Appendix – The Consumer – Smartphone Ownership
Appendix – The Consumer – Parental Concerns
Appendix – The Consumer – Device Purchasing Process
Appendix – The Consumer – Parental Attitudes towards Social Media
Appendix – The Consumer – Social Media Websites/Apps Used
Appendix – The Consumer – Children’s Attitudes towards Social Media
Appendix – The Consumer – Activities Performed on each Device
Appendix – The Consumer – Games Console Ownership
27th March 2015
“Online abuse is becoming an increasing problem, leaving social networks exploring ways to tackle the issue without diminishing the freedom of their platforms. Creating sophisticated ‘filtering’ algorithms to give users more control over the content they are exposed to may be the best option going forward.” 
25th February 2015
“A new app offers students financial incentives to not use their smartphones in class, pointing to an opportunity for brands to reward students for paying more attention in lessons and simultaneously boost brand loyalty.”
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What can brands expect from the next generation of young consumers?
